Major Project #3 - Project Menu

Research

• http://www.calculatorcat.com/free_calculators/weight_watchers_calculator.phtml
• http://recipes.sparkpeople.com/recipe-detail.asp?recipe=2117185
• Google images
•  http://applesdeli.com/deli_menu.htm
• http://answers.yahoo.com/question/index?qid=20091103103822AADBJ1h
• http://www.shapeup.org/cookbook/rn101012.png

Moodboard

Thumbnails

 

Black & White Logo

 

 

Color Logo

Menu

 

Take Out Container

In-Progress Critique

 

Moodboard

 

Black & White Logo

 

Color Logo

 

Menu

          

           Template

          Physical Model

Take Out Container

 

           Template

            Physical Model

Final

 

Moodboard

 

Black & White Logo

Color Logo

 

Menu

       

          Template

           Physical Model

Take Out Container

        

        Template

         Physical Model





Typography Journal Entry #12

Post #1

I like this logo, especially the typography. However, I feel that they could have brought the ribbon down to just under the tree and the "Bomberger's" type to just below that, so that it appeared that the tree were sitting on it. Then, Bomberger's could have become the soil the tree needed to survive, or something like that.

Post #2

Looks like someone forgot to save certain aspects of their illustrator file. How embarrassing. The table talker on the left works, with the white type against the red background. However, without that red background, the white type is barely legible, if it is legible at all.