Major Project #3 - Project Menu

Research

• http://www.calculatorcat.com/free_calculators/weight_watchers_calculator.phtml
• http://recipes.sparkpeople.com/recipe-detail.asp?recipe=2117185
• Google images
•  http://applesdeli.com/deli_menu.htm
• http://answers.yahoo.com/question/index?qid=20091103103822AADBJ1h
• http://www.shapeup.org/cookbook/rn101012.png

Moodboard

Thumbnails

 

Black & White Logo

 

 

Color Logo

Menu

 

Take Out Container

In-Progress Critique

 

Moodboard

 

Black & White Logo

 

Color Logo

 

Menu

          

           Template

          Physical Model

Take Out Container

 

           Template

            Physical Model

Final

 

Moodboard

 

Black & White Logo

Color Logo

 

Menu

       

          Template

           Physical Model

Take Out Container

        

        Template

         Physical Model





Typography Journal Entry #12

Post #1

I like this logo, especially the typography. However, I feel that they could have brought the ribbon down to just under the tree and the "Bomberger's" type to just below that, so that it appeared that the tree were sitting on it. Then, Bomberger's could have become the soil the tree needed to survive, or something like that.

Post #2

Looks like someone forgot to save certain aspects of their illustrator file. How embarrassing. The table talker on the left works, with the white type against the red background. However, without that red background, the white type is barely legible, if it is legible at all.

Typography Journal Entry #11

Post #1

  This is the area on a letter designated for a postage stamp by the U.S. post office. I think the use of a sans serif and all caps works well for the purpose of the typography. Sans serif is usually easier to read than serifed fonts, making the likelihood that people of all age groups can read this typography high. The use of all caps also gives the typography legibility, despite the fact that most people find it more difficult to read type that is all caps. Of course, it is a fairly small amount of type, so that may be the reason. Capital letters are simpler and more easily discernible.

 

Post #2

 

 I like this example of typography a lot less. There are a lot of different typefaces running around this bottle, including serif and sans serif, heavy and regular, italic and bold. The Antiseptic in the middle seems tracked and it is easily readable. From far away, the serifed typeface for the description is hard to read. However, the different colors present in the bottom, middle, and top help to keep the chaos in some semblance of control. I'm uncertain of why they chose yellow. All in all, the advertisement must work for most people. It's a pretty popular brand.

Typography Journal Entry #10

Post #1

 

Post #2

Elaborate typography in the logo gives the impression of age and culture; when I see this, I think Ireland and 1800s. Which, kudos. Because I just noticed the bottom text that reads "Since 1872". 

It reminds me of old wooden painted billboard signs that would hang above shops. The typography has a very arts & crafts feel to it.

Major Project #2 - Poster

Research

 

• http://en.wikipedia.org/wiki/Recycling
• Color Design Workbook
• http://en.wikipedia.org/wiki/Subliminal_stimuli
• www.myfonts.com
• http://www.thegridsystem.org/

 

 

 Thumbnails

 

 

Work In Progress

 

Final Design

Typography Journal Entry #9

Post #1

 

Well, in my opinion, this is awful. Why is there blue? And that yellow on that red? A lot of the text is difficult to read. I can't even tell if the yellow type is serif or sans serif anymore. There are definitely too many strange colors thrown together, along with A LOT of different typefaces that I don't believe go together. There's a heavy typeface used in the blue triangle for the size, a curved serif font for "Bubble Mailers." What are these typefaces doing so close to each other? They aren't the only ones, either. 

 

Post #2

Typography Journal Entry #8

Post #1

I think that the typography used for the date works very well. It is all uppercase, but I believe that since it is only a small amount of text this does not take away from its legibility. It is Sans serif, which makes it simple and easier to read from a distance. The color choice for the date also works well against all of the colors and the black border of the poster.

As for the name of the festival, this is a little bit harder to read. It is all uppercase, just like the date, but the typeface is narrower. It has the effect of a neon light, like one would see in a bar, which semi makes sense for a cigar event, but from a distance is hard to make out. However, it does appear that they applied some problem solving to try and counteract this name's illegibility. They placed the logo typeface at the bottom of the poster, where the poster is darker. They then appear to have placed a black fade closer to the bottom. This black, coupled with the color of the typography of the logo, helps the logo to pop.

Post #2

Typography Journal Entry #7

Post #1

 I don't know what to say... so many typefaces. Each little dot has its own. Why? Not entirely sure. Why black in some places, red in others, and then white? What's with the yellow and red on that background. It's almost painful to look at.

 

 Post #2

Typography Journal Entry #6

Post #1

The typography is really small.... but I think in this case it words. It is pretty consistent. Each heading is the same font in the same style (bold). The lines serve to break up the information into chunks that make such small text a little easier to read. The underlying information is the same font and it is also in the same style. There is clear Hierarchy going on.

Post #2