Typography Journal Entry #11

Post #1

  This is the area on a letter designated for a postage stamp by the U.S. post office. I think the use of a sans serif and all caps works well for the purpose of the typography. Sans serif is usually easier to read than serifed fonts, making the likelihood that people of all age groups can read this typography high. The use of all caps also gives the typography legibility, despite the fact that most people find it more difficult to read type that is all caps. Of course, it is a fairly small amount of type, so that may be the reason. Capital letters are simpler and more easily discernible.

 

Post #2

 

 I like this example of typography a lot less. There are a lot of different typefaces running around this bottle, including serif and sans serif, heavy and regular, italic and bold. The Antiseptic in the middle seems tracked and it is easily readable. From far away, the serifed typeface for the description is hard to read. However, the different colors present in the bottom, middle, and top help to keep the chaos in some semblance of control. I'm uncertain of why they chose yellow. All in all, the advertisement must work for most people. It's a pretty popular brand.